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The History Of Weslo Treadmill And TrampolineWeslo Treadmill And Trampoline The International Trampoline Industry Association's first president, Joe Burchfield, is often referred to as a "legend" in the consumer trampoline industry. He has had a tremendous influence on the growth of the trampoline industry. He nurtured its growth in the mid 1970's, and eventually seized the opportunity to rapidly expand its growth. He recognized and implemented several key elements, which changed the consumer trampoline industry forever. Weslo's entry into the health and fitness industry began with the manufacturing of trampolines. Origin Of The Word "Trampoline" "El trampoline" means diving board, in Spanish. George Nissen, the co-creator of the competitive style trampoline, heard the word on a performance tour in Mexico in the late 1930s. He liked the sound of it, and decided to Anglicize the spelling and call his bouncing rig a Trampoline, a term he registered as a trademark. Weslo Treadmill History In 1977, Scott Watterson and Gary Stevenson, both business majors at Utah State University, founded Weslo, Inc. to finance their college education. The company's early business did not include the manufacturing of Weslo Treadmills. Instead, the two started the company importing kitchenware, tableware, and marble products from the Far East. In the early 1980s the company's product line expanded to include; Weslo treadmills, exercise bikes, rowing machines, and home gyms, that were marketed under the name of ProForm Products, Inc. Weider Health & Fitness In 1988, this company acquired ProForm and Weslo Treadmill. At the time of the acquisition, Weider was a large manufacturer of sport nutrition products, and the nation's largest publisher of health, fitness, and lifestyle magazines. In 1990, ProForm and Weslo Treadmill moved into a new 300,000 square foot international headquarters. In 1994, Weider sold the assets of ProForm and Weslo Treadmill to a group led by Bain Capital, Inc. of Boston. The new name became ICON Health & Fitness, Inc. Weslo Treadmills Today four different types of Weslo treadmills are available, starting at $99.00 up to $499.00. The 4 different types of treadmills include; Weslo AerobicStride 2.0 Manual Treadmill, Weslo Cardio Stride Plus, Weslo Cadence C44 Treadmill, and the Weslo 50SE Treadmill. The Weslo AerobicStride 2.0 Manual Treadmill is very compact and can be folded up after a workout. The Weslo Cardio Stride Plus features an extra-large LCD display and a three-position incline. The Weslo Cadence C44 Treadmill features an EKG Heart Rate Monitor and an incline that is adjustable. The Weslo 50 SE Treadmill is the most advanced of the four, and boasts a powerful 1.3 CHP Impulse motor, that will provide years of smooth, consistent operation. |
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